Staffing or employee recruiting websites are a special case. One website needs to market to two distinct audiences, each with very different needs. There are employers looking for people. Then there are job seekers looking for work. The key is to divide these two groups so they can easily see the information that they need.
The website needs to visually guide each group to the correct section of the website with a strong call to action. Examples: “Employers find qualified and fully screened workers”. “Job seekers locate the high paying career of your dreams”.
Employers are the direct customer of the staffing firm. They are searching for a reliable and easy way to locate new workers that will quickly become productive. The selling sequence will be centered around how the staffing firm will fill their staffing requirements in the fastest way. They may provide guarantees and then have a way for companies to request workers.
Job Seekers are the resources that are needed for these jobs. People looking for work want to see available jobs and have a way to leave a resume of complete an application. They are looking for reassurances that they will be matched with the right employer.
This staffing website really becomes two websites in one. Each of these website sections is very separate in their content, messaging and selling sequence. Each of these supports and adds credibility to the overall website.
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